Cutting costs is not growth or success

"Getting out of trouble by cutting costs" is not the same as "growth".

Selling, not saving, is necessary for growth.  And growth is necessary for success, and usually even for survival.

This is of course "obvious".  But many businesses, small and large, sort of deny the obviousness of it because they have not found a way to adequately do it. The need for growth is a monster problem.