Competition does matter

All social recreational dance enterprises, even if it is the only one in town, have competition.

Consider dance-lessons business, for example:

Place-competition & Teacher-competition:  If someone is not taking dance lessons from you or your place, who/what are the alternative teachers/places they could consider?

Activity/time-competition:  If someone is not taking dance lessons at all, what are the alternative activities and time-uses they are doing and thinking of doing?

Expenditure/budget-competition:  If someone is not spending money on dance lessons, what are the alternative uses for the money they are spending and thinking of spending?